Luviya
Luviya is a pioneering mixed-use living project in Antalya that brings residences, a shopping mall, a boutique hotel and office spaces together under a single roof. At Scope Digital, we built a conversion-focused website that tells the project’s distinctive living promise, generates pre-sales inquiries and draws visitors into the project through interactive virtual tours — all before the very first brick was laid.
- Luviya is a conversion-focused website with a 360° virtual tour for a mixed-use living project in Antalya.
- Designed for developers who want to sell residential, retail and hospitality segments before construction begins.
- Delivered 1,240 qualified pre-sales inquiries and an 8.3% campaign conversion rate in the two months before construction.
Challenge
Luviya needed to sell not just apartments but a living concept — yet it had no digital presence to do so. Prospective buyers could not picture what it would feel like to live in a mixed-use complex housing a shopping mall, a hotel and an office tower. Competing projects in Antalya were already running aggressive digital campaigns, and Luviya was entering the market late at a higher price segment that demanded a premium brand experience.
Solution
We designed the website around four distinct experience zones — residential, retail, hospitality and commercial — each with its own visual narrative and call-to-action flow. A 360-degree virtual tour let visitors explore sample apartments, the shopping mall atrium and hotel lobbies from their phones. The lead-capture system was integrated with the sales team’s CRM; inquiries were routed by apartment type and budget range, enabling faster follow-up.
Results & Impact
Within the two months before construction even began, the website generated 1,240 qualified pre-sales inquiries. The virtual tour section reached a 67% completion rate — meaning two out of every three visitors explored all four zones — and average session duration rose to 4 minutes 20 seconds. Paid campaign traffic converted at 8.3%, well above the real estate industry average of 2-3%, achieved largely thanks to the immersive experience and streamlined inquiry forms.
