Acıbadem Life
Acıbadem Life is a modern, user-centered digital platform built for Turkey’s first holistic health membership system. By bringing the philosophy of preventive medicine together with a digital experience, we designed and developed an end-to-end web experience spanning everything from membership flows and wellness programs to personalized health tracking and e-commerce infrastructure.
- We designed and developed an end-to-end web platform for Acıbadem Life that unifies health screenings, expert consultations, wellness programs, and a digital store under one roof.
- The platform delivers separate yet consistent, intuitive, and conversion-focused experience flows for both individual members and corporate clients.
- In the first quarter, member registrations grew 3.2x, platform engagement rose 47%, and the mobile app reached more than 28K downloads.
Challenge
Acıbadem Life had a complex structure that brought together vastly different service layers such as health screenings, expert consultations, wellness programs, and a digital store on a single platform. The target audience covered both individual users and corporate clients, which turned designing an intuitive, conversion-focused experience that serves two distinct user types at once into a serious challenge.
Solution
We conducted an in-depth user journey analysis and designed separate yet consistent experience flows for individual and corporate users. The complex service structure was simplified through intuitive navigation and visual hierarchy; the membership selection process was turned into a step-by-step, transparent flow. Medical content was rewritten in accessible language and the content architecture was organized according to SEO principles.
Results & Impact
The redesigned platform delivered measurable results in the first quarter. Thanks to the streamlined membership flow and transparent plan comparison, member registrations tripled compared to the previous period. While platform engagement, measured by repeat visits and feature usage, increased by nearly half, the mobile app showed strong adoption with tens of thousands of downloads shortly after launch.
