Semai
We partnered with Semai, a pioneering aviation technology company specializing in unmanned aerial systems and drone testing infrastructure, to build a digital platform that communicates its advanced engineering capabilities to a global audience. The project spanned UX/UI design, multilingual web development and a content strategy tailored to the defense and aerospace sector.
- For Semai, operating in the defense and aerospace sector, we built a bilingual (TR/EN) digital platform showcasing its drone testing and UAV integration services.
- The target audience includes defense engineers, public procurement teams and aviation authorities; the old PDF-heavy structure was replaced with interactive technical specification pages.
- In the first six months, product inquiries rose 185%, the site reached 34+ countries organically, and engagement on specification pages increased 2.6x.
Challenge
Semai operates in a highly technical field where aviation engineering intersects with autonomous systems — a domain where reliability matters above all else. Its previous website fell short of conveying the sophistication of its drone testing platforms and UAV integration services. Product specifications were buried inside PDF files, there was no multilingual support for international prospects, and the site lacked the visual authority that defense industry stakeholders and public procurement teams expect.
Solution
We designed a bilingual (Turkish/English) platform with product-specific pages that present technical specifications through interactive modules rather than static documents. The visual language was crafted using 3D renders, flight test footage and data visualizations to balance engineering precision with an accessible narrative. To capture leads from international defense exhibitions and procurement channels, we built a demand-driven conversion funnel supported by structured data optimized for aviation sector keywords.
Results & Impact
Within the first six months of launch, Semai's digital platform became a key asset in its international business development. Product inquiry forms from defense and aerospace stakeholders rose markedly, and the website began attracting visitors from more than 30 countries. The average time spent on product specification pages more than doubled, showing that interactive technical content resonated with an engineering-focused audience.
