Ceylan

Ceylan Splendor

Ceylan Splendor is a luxury mountain resort set on the slopes of Uludağ, one of Turkey’s most prestigious winter destinations. The brand partnered with Scope Digital to reposition its digital presence and increase direct booking rates. The redesigned website reflects the hotel’s elegant alpine identity while guiding guests toward a seamless booking experience across all seasons.

Hotel Website UX/UI Design Web Development Booking Optimization SEO Luxury Tourism

Summary

A booking-focused hotel website redesign for Ceylan Splendor, a luxury mountain resort in Uludağ.
For luxury tourism brands and hotels looking to reduce OTA dependence and grow their direct bookings.
In the first three months, direct bookings rose 72%, mobile conversion grew 89% and the average session duration reached 4.2 minutes.

Challenge

Ceylan Splendor’s existing website fell short of conveying the luxury experience the hotel offers. The site was not mobile-friendly and struggled with high bounce rates due to slow loading times. Heavy reliance on OTA platforms such as Booking.com and Expedia significantly increased commission costs, while the direct booking channel was barely functioning.

Solution

We began with comprehensive user research and competitor analysis, then developed a clean, atmospheric and conversion-focused UX/UI design that translated the hotel’s identity into the digital realm. Full-screen visual galleries, an interactive room comparison module and a step-by-step booking flow increased the time users spent on the site. Performance optimization cut page load times in half.

Results & Impact

In the first three months after the new site went live, direct booking rates increased markedly and there was a notable decline in OTA commission expenses. As the mobile user experience improved, the bounce rate dropped significantly, while the average session duration nearly doubled.

Colors

Primary #C4A35A RGB 196, 163, 90

Secondary #1A1A1A RGB 26, 26, 26

Neutral #FFFFFF RGB 255, 255, 255

Gallery

Frequently Asked Questions

How do you increase direct bookings on a hotel website?

We guide users toward the hotel’s own channel instead of OTAs with a clean step-by-step booking flow, interactive room comparison and fast page loads. At Ceylan Splendor, this approach increased direct bookings by 72% in the first three months.

What can be done to reduce OTA commission costs?

By building a strong direct booking channel, integrating a booking engine and applying a price parity strategy, we reduce the hotel’s dependence on platforms like Booking.com and Expedia, which significantly lowers commission expenses.

How long does a website redesign for a luxury hotel take?

The process — covering user research, competitor analysis, UX/UI design, development and performance optimization — typically ranges from a few weeks to a few months, depending on scope and integration needs.